Mili Wine Bar

Mili (San Francisco) brought WHISK on to advise and manage the launch of a modern wine bar from concept, to architectural design/project management, and through opening day press.

From curating and sourcing the stemware, dinnerware, small wares and other service details, to serving as client rep & liaison for first-time industry owners, advising on back-of-house layout, coffee program, bathroom design (including custom hand soap!), hiring the opening team, as well as defining the branding, photo shoot art direction, and opening menu, this was one of our most favorite projects yet!

Role: Operations, Brand Curation, Opening Marketing & Launch PR, Sourcing, Interior Design & Styling, Bathroom Styling, Back-of-House Functionality, Coffee & Tea Program Design

WHISK garnered best-in-class launch coverage for our client amongst: The San Francisco Chronicle, EaterSF, 7x7, San Francisco Magazine, Tablehopper, SF Gate, Mercury News, The Infatuation