WHISK is a hospitality-driven experiential marketing agency working between Biarritz, France and San Francisco. Founded by Maggie Spicer, WHISK designs and produces brand experiences, product launches, activations, and immersive corporate events for forward-thinking companies. Past clients include Airbnb, Levi's, IDEO, Twitch, Index Ventures, Fritz Hansen, noma, and First Round Capital.

WHISK creates experiential marketing and brand experiences: activations, product and campaign launches, and immersive corporate events. The agency pairs an editorial eye with genuine hospitality — considered environments, real food and craft culture, and production held to a brand's standard — so that guests remember the experience and the brand behind it.

What brands has WHISK worked with?

WHISK's past clients include Airbnb, Levi's, IDEO, Twitch, Index Ventures, Fritz Hansen, noma, and First Round Capital, spanning consumer brands, design, technology and streaming, venture capital, and hospitality. WHISK works with brands, agencies, and select private clients seeking distinctive, hospitality-led experiences.

Does WHISK produce brand activations and corporate events?

Yes. WHISK specializes in brand activations, product and campaign launches, and immersive corporate events — from experiences on the French Basque coast to bespoke destination programs. Each engagement is built around the brand's goals, audience, and story rather than a fixed format.

Where does WHISK work?

WHISK works between Biarritz, France and San Francisco, producing experiences across France, Europe, and the United States. The agency is especially known for hospitality-driven programming on the French Basque coast, drawing on a deep network of chefs, makers, and cultural partners.

What makes WHISK's approach different?

WHISK brings an outsider's editorial eye together with real, on-the-ground fluency in food and craft culture. Rather than staging an event, WHISK builds an experience with the care of genuine hospitality — the environment, the food, the details — so a brand is felt, not just seen. This is what 'hospitality-driven experiential marketing' means in practice.

Who is Maggie Spicer?

Maggie Spicer is the founder of WHISK. She works across experience design, brand, and cultural programming, with a background spanning San Francisco, Tokyo, Copenhagen, and Paris. Her work has been featured in Fast Company, Eater, the San Francisco Chronicle, Edible SF, Drift, and Ambrosia, among other publications.

How do I inquire about working with WHISK?

You can reach WHISK by emailing bonjour@whisksf.com or by phone at +1 415 971 6297 (US) or +33 (0)6 31 96 80 10 (France). For brand and agency inquiries, include a brief description of the project or brief, your timeline, and the scope or markets in mind. Projects are scoped and quoted individually.

A Hospitality-Driven Experiential Design & Marketing Agency

WHISK is for people who care how a brand feels, not just how it functions.

Based between Biarritz and San Francisco, with global capabilities.

Immersive Experiences

From experiences, events and activations, we curate and design for the optimal guest experience.

Hospitality strategy, guest experience design, launch events & popups, PR, fundraising strategy, and corporate team and investor events.

A black and white photo of a wide pedestrian pathway flanked by rows of trees, leading toward a grand building with ornate architecture in the background.

Sunlight casting the word 'Bar' as a shadow on a concrete wall beside a wooden table and chairs.

Trusted By:

WHISK has consulted, designed, and produced experiences for these brands and many more…

Four black squares with white letters spelling 'IDEO' arranged in a 2x2 grid

Bold black text spelling 'AKQA' on a white background.

The word 'allbirds' written in black lowercase cursive font.

Coffee shop counter with white cups, coffee beans, and a coffee machine, with a man in a beige cap and dark shirt behind the counter, shelves with glasses, bottles, and decorations in the background.

Why WHISK?

WHISK is designed around taste, vibe, and access—shaping experiences that feel considered and intentional, not constructed.

WHISK is intentionally small and selective. We take on a limited number of clients and projects each season to ensure every experience is thoughtful, taste-aligned, and distinctly unique.

Maggie Spicer founded WHISK after a career in hospitality, experience design, philanthropic venture, and cultural programming spanning San Francisco, Tokyo, Copenhagen, and Paris. She brings together a network of trusted talent, artists, hosts, partners and insider knowledge to design experiences, brands and environments that feel both elevated and authentic.

Curious to learn more? Schedule a chat with us, or peruse our FAQs here.

Contact Us

At WHISK, we believe the most memorable experiences and brands are thoughtfully designed. Whether you’re shaping a hospitality concept, guest experience, or brand moment, we bring taste, detail, intention and execution to every step.
We’d love to hear what you’re working on.