There’s something about summer that brings lightness. We spend longer days outdoors, soak in salt and sunshine, and dip into ocean and pool. But while summer offers a kind of freedom, it also brings new challenges for hair health. Sun exposure, salt water, chlorine, and frequent washing can strip the hair of its natural oils, leaving it dry, dull, and prone to breakage. The good news? A few simple rituals can make all the difference.

Hydration is Everything

Just as our bodies need extra hydration in the heat, our hair craves moisture too. The combination of UV rays and saltwater or chlorine can leave strands parched. Make conditioning a priority: use a hydrating mask once a week, and opt for lightweight leave-in conditioners after washing. Aloe vera, jojoba, and coconut oil are nourishing summer allies.

Rinse, Don’t Repeat

While it's tempting to wash your hair more often in summer, over-washing can disrupt the scalp’s balance and increase dryness. Instead, rinse with cool water after a swim to remove salt or chlorine, and only use shampoo when necessary. When you do, choose gentle, sulfate-free formulas that won’t strip away essential oils.

Cover Up

A hat is more than a fashion accessory. UV rays can damage the outer layer of your hair, weakening strands over time. Wearing a hat or scarf not only protects your scalp but also helps retain moisture and color (especially if your hair is dyed).

A Note on PLUME

For those navigating hard water this summer, PLUME is a natural tonic designed to gently lift mineral buildup from the hair. It can be used between shampoo and conditioner or on dry hair for a weightless refresh. Made in France with organic ingredients, it's one small way to keep your summer hair soft, light, and free.

Timing is Everything

Avoid brushing wet hair, this is when it's most vulnerable. Instead, use a wide-tooth comb and start from the ends upward. If you're heading to bed with damp hair, loosely braid it to minimize tangling and breakage.

Mind the Water

In many parts of France, particularly along the coast, hard water is common. Mineral-rich water can build up on the scalp and hair, making it feel heavy and look dull over time. A clarifying rinse (such as apple cider vinegar diluted with water) once a week can help restore softness and shine.

A Summer Ritual

Summer is the perfect season to slow down and reimagine your self-care routine. Think of hair care not as a chore but as a ritual, one that connects you to the elements and your environment.

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