Venture down to France’s Southwest coast and experience firsthand why Biarritz was just named France’s top destination for 2025…

For many years we’ve curated the finest and most authentic experiences for clients globally. After years of brewing our unique vision for the type of guest experience in which we aim to host in the spirit of omotenashi, we’re thrilled to launch our European Culinary Tour series, in the calmly refined
coastal town of Biarritz, France this summer.

We love this region of France, filled with rich culinary heritage, breathtaking sweeping coastal views, with the tips of mountains framing the silhouette in the distance. As always, we appreciate getting to know a city or town like a local, and on our tour, you’ll experience just that. What are some of the distinctions between French and Spanish Basque cuisines? Which traditions have been maintained and passed down through the generations? What’s changing? We’ll take you inside our favorite addresses, and explain what makes them unique and distinctive.

Discover the French Basque Country’s one-of-a-kind charm, where rugged coastline, verdant foothills and the exuberant spirit of Spain converge to create an extraordinary tapestry of culture and cuisine. From its seaside perch along the French Atlantic coast, Biarritz effortlessly marries its bustling, cosmopolitan flair with a relaxed, coastal vibe—offering you the perfect gateway into a land of breathtaking scenery and enduring traditions.

Your culinary adventure begins with a caffeinated stop to start the morning, followed by a venture into the colors and aromas of the town’s vibrant market. You’ll meet small-batch local cheesemakers and charcuterie artisans, have a taste of the delicious briny seafood, then step into the city’s best bakery to sample freshly baked specialties, all from native yeast. We’ll include stops for iconic Basque sweets—such as buttery gâteau Basque and the macaron—before indulging in a chocolate tasting. Did you know cacao first entered France by way of the Pays Basque? Finally, unwind at a cozy perch for an afternoon glass, perfectly paired to cap off your culinary journey.