Hospitality Studio

We bridge taste and execution.

The WHISK Studio works with founders bringing physical spaces, brands, and consumer products to life. We offer hospitality strategy, brand and concept development, interior styling, sourcing, PR, fundraising strategy, and go-to-market launch support — drawing on a network across France, the U.S., Tokyo, Copenhagen, and beyond.

Studio engagements are selective. We take on a small number of projects each season, working most closely with founders building something with real point of view and willingness to do it well.

What We Offer

Hospitality Strategy & Concept

For founders launching or refreshing a hospitality concept — a restaurant, hotel, café, épicerie, wine bar, members' club, or hybrid space. WHISK works on positioning, audience, guest journey, naming, narrative, and the strategic underpinnings of how a space should feel and operate.

Best for: founders with a property or concept in development, and operators preparing for a relaunch or next phase.

Brand & Visual Direction

For brands that need a coherent point of view across name, voice, identity, environments, and touchpoints. WHISK works closely with designers and creative teams on brand direction, art direction, and the editorial sensibility that holds a hospitality or consumer brand together.

Best for: new ventures, brand pivots, and businesses preparing for press or fundraising.

Interior Styling & Sourcing

For physical spaces being built or refreshed. WHISK provides styling, sourcing, and curation — from furniture and lighting to tableware, textiles, scent, and the small objects that signal taste. We work alongside architects and designers, not in place of them.

Best for: hospitality spaces in build-out phase, private homes being prepared for premium use, and product brands needing brand-aligned environments.

PR & Launch Strategy

For brands that need to be in the right publications, the right rooms, and the right conversations. WHISK works on launch strategy, press positioning, story development, and ongoing PR for hospitality and consumer brands. We work with established press relationships across food, hospitality, design, and lifestyle media.

Best for: brands launching, relaunching, or preparing for a fundraise.

Go-to-Market & CPG Launch

For consumer product brands — food, beverage, beauty, lifestyle — preparing to launch or scale. WHISK works on positioning, packaging direction, distribution strategy, retail readiness, and the cross-functional decisions that turn a product into a brand.

Best for: CPG founders nearing launch, established products entering new markets, and hospitality brands developing consumer product lines.

Fundraising Strategy & Decks

For founders raising capital — investor narrative, deck development, financial story, and preparation for investor conversations. WHISK works with founders on the strategic positioning that makes a hospitality or consumer brand fundable.

Best for: hospitality and CPG founders preparing for friends-and-family, seed, or institutional rounds.

Studio engagements typically run as either project-based work (defined scope, fixed timeline) or seasonal retainers (ongoing strategic support). Initial engagements often begin with a paid strategy sprint — a focused 2-4 week diagnostic that defines what comes next.

Studio engagements begin at €7,500. Strategy sprints, retainers, and full launch engagements are quoted by scope.